Net video ads: attention vs. annoyance
Summary from multiple countries, from articles in English
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The user experience envisioned by technology enthusiasts came a step closer to reality on Wednesday when TiVo, the maker of popular digital video recorders, announced a partnership with YouTube that will deliver Web video directly to users' televisions. (article 2)
" TiVo's strategy is to bridge the gap between Web video and television and make as much content available as possible for our subscribers said Tara Maitra, the vice president and general manager for content services at TiVo. (article 2)
Although more money is going to online video advertising, relatively little of that is subsidizing user-generated video und the short, often-wacky clips from amateurs. (article 3)
Many advertisers, for now, are staying away for fear their ads could inadvertently appear with clips that have nudity, foul language or perhaps criticism of their brand. (article 3)
The resistance means missed revenue opportunities for millions of hours of online video views, even as sites scramble to meet demand from the growing number of advertisers dabbling with video ads on the Internet to complement their television campaigns. (article 3)
Although many advertisers are simply repurposing television ads as online " prerolls a few are trying to break from that mold with ads that are more interactive. (article 4)
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Other summaries about this story:
Event tracking:
Story keywords
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video, television, ads, user, YouTube |
Source articles
- Do not adjust your set: TV is about to blow apart (timesonline.co.uk, 03/16/2008, 1164 words)
- New York Times Blog (tvdecoder.blogs.nytimes.com, 03/17/2008, 198 words)
- Advertisers Shun User-Generated Video (Washington Post, 03/16/2008, 622 words)
- Net video ads: attention vs. annoyance (boston.com, 03/16/2008, 616 words)
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