Analysts: Microsoft can buy Yahoo without raising bid
Summary from United States, from articles in English
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The Web pioneer subsequently rejected Microsoft's offer, which currently values Yahoo at $41.4 billion, saying the takeover bid "substantially undervalued" the company. (article 2)
Google executives are quietly rehearsing their arguments against Microsoft's approach to Yahoo in internal discussions which could indicate the search group's lobbying strategy once a bid comes before regulators. (article 4)
Their concern that Microsoft could extend its dominance of the desktop to become the leader in online display advertising seems, however, not to be shared by those who would be most directly affected: advertisers. (article 4)
Some agency bosses claim that Google's dominance of search advertising has inflated prices and held back innovation in the fast-changing online market. (article 4)
" The deal would probably be beneficial for advertisers, not just in encouraging price competition but also in terms of improvements in technology and the offerings for clients says Robert Lerwill (article 4)
SEATTLE- Microsoft Corp. plans to buy Rapt Inc., plugging a hole in its suite of tools for Web publishers and advertisers, the software giant said Friday. (article 1)
Scott Howe, a general manager in Microsoft's advertiser and publisher solutions group, said Rapt's system is similar to the one airlines use to set ticket prices and track available seats. (article 1)
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Event tracking:
Story keywords
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Microsoft, Yahoo, Ballmer, Google, Kawasaki |
Source articles
- Microsoft to buy Web ad analysis company (boston.com, 03/14/2008, 332 words)
- Analysts: Microsoft can buy Yahoo without raising bid (USA Today, 03/16/2008, 839 words)
- Microsoft, Yahoo Execs Finally Meet (Washington Post, 03/15/2008, 611 words)
- Advertisers welcome prospect of Google rival (ft.com, 03/16/2008, 515 words)
- Microsoft's Ballmer dances, jokes and tackles all the subjects in onstage interview (seattletimes.nwsource.com, 03/15/2008, 1076 words)
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