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Tuesday, July 15, 2008
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In $52 billion deal, InBev snags Anheuser-Busch and its marketing savvy -
Summary from multiple countries, from articles in English
InBev SA has an ambitious plan behind its $52 billion acquisition of Anheuser-Busch, hoping to tap into the US company's marketing power and make the Budweiser and Bud Light brands into globally recognized products. (article 9) InBev agreed to buy Anheuser-Busch Cos. for $52 billion to become the world's biggest brewer and gain almost half the U.S. market for beer, the companies said in a joint news release early today. (article 3) ST. LOUIS, Mo. - Outrage mixed with sad resignation Monday in the home city of brewer Anheuser-Busch Cos Inc, following its $52 billion takeover by Belgium-based InBev NV. (article 12) The Belgian-Brazilian brewer InBev has just secured its biggest deal to-date: the $52bn ($26bn) takeover of America's iconic beer-maker Anheuser-Busch. (article 11) The $52bn ($26bn) takeover bid by InBev, which makes Stella Artois beer, was accepted by Anheuser's board. (article 4) Budweiser brewer Anheuser-Busch agreed on Sunday night to be taken over by Belgian rival InBev for $70 a share, marking an amicable end to a month-long takeover battle that had recently grown hostile. (article 7) An announcement could be made as early as Sunday night for a deal that would create the world's largest beer maker, said the sources, who spoke on condition of anonymity. (article 5)

Other summaries about this story:
  • Summary from the United Kingdom, from articles in English (2 articles) [compare]
  • Summary from United States, from articles in English (11 articles) [compare]

  • Event tracking:
  • Track this story's development in time

  • Story keywords
    Anheuser, Inbev, Busch, Budweiser, Beer

    Source articles
    1. InBev Looks to Expand Budweiser’s Reach (nytimes.com, 07/15/2008, 919 words)
    2. FOXNEWS.COM HOME > U.S. (FOX News, 07/14/2008, 769 words)
    3. InBev to buy Anheuser-Busch (L.A. Times, 07/14/2008, 320 words)
    4. Stella firm buys Budweiser brewer (BBC News, 07/14/2008, 471 words)
    5. Anheuser, InBev move closer to deal (Washington Post, 07/13/2008, 332 words)
    6. Sources say takeover of brewer is finalized (boston.com, 07/14/2008, 291 words)
    7. Anheuser Busch agrees $52bn sale to InBev (ft.com, 07/13/2008, 514 words)
    8. In $52 billion deal, InBev snags Anheuser-Busch and its marketing savvy - (baltimoresun.com, 07/14/2008, 1058 words)
    9. InBev wants to tap into the Budweiser marketing machine (boston.com, 07/15/2008, 362 words)
    10. Foreign-owned Bud a wound to Americana (CNN, 07/14/2008, 584 words)
    11. The Brazilian recipe for brewing success (BBC News, 07/14/2008, 642 words)
    12. Anheuser takeover hits hard in its US home city (boston.com, 07/14/2008, 437 words)
    13. Modelo says Anheuser needs consent for deal (ft.com, 07/14/2008, 338 words)




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